Holiday hot stocks: Cramer takes consumer pulse

Jarden's Franklin: Strength of consumer
Jarden's Franklin: Strength of consumer   

As we prepare to head into the holiday season, Jim Cramer likes to take the pulse of the consumer.

What better way to do this than to go straight to the source and speak with one of the largest global consumer product companies, to find out where they see the economy headed.

Jarden is the owner of 120 different household brands, including Coleman outdoor gear, Rawlings baseball gloves, Crock-Pots, Mr. Coffee machines, Yankee Candle and more.

To gain color on what to expect from consumers this winter, Cramer sat down with Martin Franklin, the co-founder and chairman of Jarden. What has made Jarden successful over the years is the company's approach to finding niche markets and becoming the top player in each. Can they continue to be No. 1?

In this March 23, 2011 photo, Jarden Corp. Chairman and CEO Martin Franklin speaks during an event in New York.
Jonathan Fickies | Bloomberg | Getty Images
In this March 23, 2011 photo, Jarden Corp. Chairman and CEO Martin Franklin speaks during an event in New York.

Cramer thinks so. Though the stock has been largely flat year to date, it saw a jump of more than 5 percent when it reported a strong quarter on Thursday.

"It's across the whole group, and some of it is a reflection on the American consumer, and America as a whole," Franklin said.

Though the company has had a 13 percent gain since its executives last spoke to "Mad Money" 11 months ago, Cramer thinks that it is still too darn cheap and could go higher.

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Franklin also calmed fears on Europe, stating, "Europe is not a disaster. We doubled our business in Spain this year. There are economies that have been hit so hard that as they recover, you're beginning to see comparative improvement. The comps are pretty easy, if you want to think of it that way."

Cramer thinks this stock is going to go higher in the long run, and commented that this was the best quarter that he has ever seen for the stock. "This stuff is smokin'," he said.

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