"As soon as they put away their Halloween costumes, our customers start prepping for Thanksgiving, buying Christmas trees and shopping for gifts," said Duncan Mac Naughton, chief merchandising officer for Walmart U.S. "They want the best deals now."
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Starting Saturday, Wal-Mart will offer discounts on 20,000 items spanning groceries, toys and electronics, as it tries to reestablish itself as the low-price leader. In addition to this broader assortment of deals compared to a year ago, the company will offer free shipping on its top 100 gifts, removing its minimum-purchase threshold of $50. These items were compiled by Wal-Mart's merchandising team and include board games and licensed "Frozen" products.
Then on Monday, Wal-Mart will once again hold a 24-hour online sales event, which will feature 15 "Black Friday and Cyber-Monday-like deals," double the number from last year.
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Wal-Mart offered deals at the beginning of November last season, as well, though they were more web-focused. This year, the retailer's goal is to spread its discounts across stores, its mobile app and the internet. It's also better integrating its physical and digital presences, allowing shoppers the option for same-day in-store pickup on its early Cyber Monday deals.