"He was talking at me, not with me. I stared at him and wondered: Does he have any idea that I am not listening? As I glanced over at my husband, I could see that he had mentally left the conversation, too. How could I trust someone with my life savings if he didn't even notice that we were not listening? A week later I moved our investments to another firm."
—Karen, 42-year-old entrepreneur, wife and mother of two
Trust is an important element in any client-advisor relationship and is especially paramount when working with women. Female clients want financial advisors who are not only technically skilled but exhibit an emotional side as well. Understanding this will go a long way in fostering new, solid relationships.