How advisors can snare more millennial clients today

These days, it seems as if every business wants to target the millennial generation. That makes sense—at more than 8 million strong, this largest demographic group in the U.S. population is hard to ignore.

As a millennial myself, I've seen business after business fail to recognize the importance of connecting with my generation. I've also seen how simple shifts in awareness can make all the difference in gaining the business of millennials, roughly defined as young adults under age 35.


Millennials
Valentin Casarsa | Getty Images

So whether you want to gain them as new clients or retain them as clients when they inherit their parents' wealth, it's time you learn how to connect with this generation in order to build a lasting relationship with them. Here are five simple ways to appeal to millennials.

1. Be real. Millennials want to connect with the real you. They are great at sniffing out "fake" people, and authenticity means a lot to them.

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That's why, at the end of the day, they want to work with someone they like and trust. Someone who can share who he or she is as a person—not just as a financial planner. Your credentials and awards are great, but a heart-based connection is more important to millennials.

2. Go where they go. If you want to target millennials, then go where they are. Where do they hang out online? Facebook, Twitter, YouTube, Instagram? What events or conferences do they attend, and how can you get in front of them there?

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Think of ways to enhance your social media marketing and offline marketing to get in front of this demographic, and be creative.

For example, can you host a personal finance workshop at a trendy art space or retail space? Or maybe partner with another expert to offer a joint workshop related to overall health and well-being?

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Millennials are all about living healthy, well-balanced and inspiring lives, and they love when experts think outside the box to get their attention.

3. Speak their lingo. No one ever likes being talked down to, but it feels even worse when the subject is money. Millennials want to work with people who speak their language and who can break down the complex financial world in a way that makes sense to them.

Don't be the stuffy expert who talks to them like a parent would. Instead, have fun with your "money talks" and find analogies to explain financial planning in ways they can relate to. When people feel empowered and educated about a subject, they'll be more likely to find value in your services and follow your recommendations.

4. Offer special VIP access or deals. You will have to work with your compliance team on this, of course, but consider some ways in which you can offer your ideal clients special access or offers.

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Our mentality is to always find the best deals, and sites like Living Social, Groupon and Gilt have made doing so the norm. Plus, the millennial generation is known as the more "entitled" one, meaning its members want instant gratification and love feeling special.

Some examples of how to make this work for your business include offering a special rate if millennial clients refer their friends to you, or hosting a special VIP-access-only event for your clients and having them bring a potential client for you to meet.

"It's projected that millennials will make up 50 percent of the U.S. workforce by 2020, whether you're ready for them or not."

Think about creating "wow" experiences and making millennials feel special. This is what will make you stand out—and what will make them want to share your services with their friends.

5. Have more fun. The more fun you have with your business and marketing efforts, the more you'll stand out. So get creative. Build a brand that speaks to the niche you're targeting.

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Personally, I make YouTube videos every week and make sure to dance at the end of each one to show how much fun money can be. When you show your fun side, it builds that personal connection, and people will be more naturally inclined to listen to what you're saying once they've determined they like you.

Business and life are meant to be fun, and people are attracted to those who are leading the way and helping them create a fun, fulfilled life using their money, too.

Hopefully this helps you see that attracting more millennial clients doesn't have to be that hard—and that it's actually something you cannot afford to neglect. After all, it's projected that millennials will make up 50 percent of the U.S. workforce by 2020, whether you're ready for them or not. I certainly hope you start preparing now and implement these simple tips in your business sooner rather than later.

—By Brittney Castro, special to CNBC.com. Castro is is founder and CEO of Financially Wise Women.