Forget your profile pic. Your DNA may be your best bet for landing a date in the not-so-distant future.
The San Diego-based dating start-up called SingldOut is using genetic profiling as part of its recipe for matchmaking. And the company, which is targeting single business professionals, is getting ready to launch out of beta during the first quarter of next year in several major U.S. cities, including San Diego and Boston.
The company is betting that its biological approach to dating will help set them apart from other online dating services that limit their compatibility testing to lengthy questionnaires.
"There are an ample amount of dating sites out there, but none of them have delivered on their promise of delivering relationships that are fulfilling and that are lasting," said Jana Bayad, the company's co-founder and CEO.
"And really, 40 percent of physical attraction really is in your genes, it's in your biology, you can't help it, it's there. So that is why we decided this was a solution," Bayad said, citing a research report.
The company wouldn't share how many users were currently in beta, but secured about $600,000 last month from private investors to help fund its launch early next year.