Ford Motors' F-series is one of the best-selling trucks in recent memory. Based on that, the automaker's new CEO is a betting a refresh of the popular model will set the company up for a profitable run for years to come.
Ford is the sixth-largest automaker globally, with North America being its biggest market, according to 2013 sales figures. This week, for the first time, the U.S. auto giant began rolling out aluminum-sided F-150s trucks for production on the assembly line—a move it hopes will increase market share.
Speaking from Ford's Dearborn Truck Plant, CEO Mark Fields was optimistic the lighter, more efficient models would be a boon to the pickup truck market. Ford earns a profit margin of up to $10,000 per vehicle.
"We can't wait to get them into our customers' hands," he told CNBC.
Read MoreFord's F-Series gamble ready to roll
On average, an F-series truck is sold every 42 seconds around the globe. Ford is hoping to ramp that number up significantly, especially with gravity finally catching up with gas prices.
Field was bullish on the broader health of the economy, evidenced by retail gas at its lowest level in about three years.
"That puts more money in consumers' pockets," Fields pointed out. "Clearly, it allows people to afford vehicles more. That's a positive for the auto industry and it's a positive for us."