The study examined 27 Black Friday advertisements and found that 25 retailers listed the same products for the same prices as they did in 2013. That's not necessarily a problem for something like the KitchenAid Artisan Stand Mixer, which Kohl's is offering at $299.99 plus 10 percent off after a $50 rebate, just as in 2013. Mixer design has not changed much in the past year.
But for technology products, newness matters. Office Depot, for example, is offering the Brother Digital Color Wireless Printer for $349.97, the same deal it offered in 2013, even though the technology in the printer is now a year old.
"Although consumers might expect advances in printer technology to make older models less expensive, Office Depot will not be selling this printer for any cheaper this year," the report said.
A spokeswoman for Office Depot said she was unable to confirm those pricing details and added that "printer technology doesn't change as quickly as that of a tablet or laptop. Office Depot and OfficeMax strive to offer our customers the top products from leading manufacturers at an affordable price."
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A number of Black Friday deals are great bargains, Ong said. "But retailers know door-busters will get people in stores, and they are counting on shoppers when they are in stores to just grab things and put them in their carts."