"It doesn't add an extra $300 to your budget because you're shopping that Thursday," said Kathy Grannis, senior director of media relations at the National Retail Federation.
All that would change is when and where they shop, Grannis said. And even then, these shifts only matter really when considering cross-border shopping.
In New England, residents in a blue law state can easily drive to a state without the restrictions to take advantage of Thanksgiving sales. And in Paramus, the bans once dissuaded New Yorkers from crossing over to shop, despite the lower sales tax in New Jersey.
While these geographical shifts may have pinched budgets in the blue law states, the actual impact on retailers was minimal. A large portion of the retailers that will open on Thanksgiving have locations in more than one state, meaning one state's loss in sales doesn't have as much of an impact on their bottom lines.
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"From the retailer's perspective, it doesn't matter to a degree if a sale is coming from Massachusetts or New Hampshire," Mary Brett Whitfield, senior vice president at Kantar Retail, said.
So all told, the negatives stemming from blue laws are perhaps not drastic enough to force any politicians' hands in repealing the laws. That said, never underestimate the power of the consumer. Because, at least where Black Friday is concerned, chances are what they want is what they get.
"The consumer wants to go out and shop," Tron said. "Believe it or not, not everybody in this country watches football on Thanksgiving."