Chinese restaurant chains and consumer electronic brands may soon compete in the international marketplace, according to a new report from Bernstein Research and Interbrand.
There is a paucity of global options for quick, cheap, consistent Chinese fast food, the report said, which will underpin demand for restaurant brands like Kungfu Fast Food, Da Niang Dumpling, and GLL Wontons.
"The lack of a global Chinese restaurant brand is not for lack of a market: Chinese is among the most broadly appealing cuisines in the world (second only to Italian). Instead the challenge has been a logistical one, as Chinese food defies efforts to systematize the cooking process," the report said.
These three are the only chains that seem to have cracked the code on consistent production, Bernstein analysts noted. Da Niang Dumpling is the only one with international branches due to its franchised model that leverages local area expertise.
In the tech space, analysts expect Lenovo and Huawei to emerge as world-class brands in the next few years due to valuable intellectual property portfolios and global distribution networks that they have successful monetized. While Xiaomi is a high-profile name among investors, Bernstein says its weak global infrastructure and China-specific service offerings will keep it from becoming a global player.