Twitter co-founder Biz Stone is at it again, developing a new social app called Super. It's the second app launched under his new start-up, and it is all about one thing: fun, Stone told CNBC.
"I've learned over the years when something's fun, then people will use it. If a lot of people use it, it can become important, so the key is to start with fun," Stone, now CEO of Jelly Industries, said in an interview with "Squawk Alley" Monday.
"That's what we were doing when we started Twitter, we were having fun."
With Super, people share their thoughts, which are imposed over photos or artwork. They can be posted on Instagram, Twitter and Facebook.
"You type an opinion in … and an image is automatically suggested for you. So if you are lazy and you don't want to find one, it is automatically suggested based on what you typed," Stone explained.