Starz exploring sale of its business: Report

Starz' enviable position: Maffei
Starz' enviable position: Maffei   

Starz is seeking as much as $5 billion in a potential sale of its business, the New York Post reported.

Sources told the newspaper CBS and Lionsgate are interested in purchasing Starz to build up their pay TV assets. The discussions are at an early stage and could result in a strategic alignment or an asset swap instead of a straight sale, the sources added.

Liberty Media's John Malone, who holds 49 percent of Starz, said the channel would be better off as part of a media company that owns other channels, the Post reported.

Representatives for Starz, CBS, and Lionsgate declined to comment, the newspaper said.

Read the New York Post story here.