You know about the Gregory Brothers, right? They're the family band (three brothers and a wife) that gained celebrity status on YouTube by turning political stories into songs using that awesome technology called Auto-Tune.
Most famously, they created the "Bed Intruder Song," a 2010 music video based on a news story in Huntsville, Alabama, about a home invader. The song, with the unforgettable lyrics "Hide your kids, hide your wife," reached the Billboard 100, and the video has been viewed almost 124 million times on YouTube.
With that kind of Internet success, you'd expect the band to find other digital avenues to entertain their fans. And they have.
Evan, the oldest of the three brothers at age 35, is currently blowing up on a mobile app called Sing! Karaoke, developed by tech start-up Smule. All it took for Gregory was recording a version of Meghan Trainor's smash hit "All About That Bass," which he performed from his studio in Brooklyn a couple weeks back, while wearing pink sunglasses and a plaid button-up.
People aren't just listening to Gregory's rendition—they're joining him. Smule has a duet feature for the Sing app, which until late last month was only available in audio. When the company recently added video, Gregory gave it a whirl. Since posting his side of the duet, more than 28,500 people have joined from all over the world to upload duets that have been viewed a total of 71,000 times.
"As if it wasn't compelling enough to be duetting with someone from Indonesia randomly, the video component makes it easy and fun," Gregory said in an interview. "People just got on board with it. It went mini-viral within the community of Sing users."
Fairus Adam, a singer from Singapore, uploaded a duet, with Gregory that's been viewed almost 1,400 times. Take a listen folks—this is true entertainment.
"The song is just so funny," Gregory said. "It fits our personality. And really, who isn't all about that bass?"