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Chromecast whips Apple TV in streaming battle

Streaming media devices have become more common, and the choices are growing. This year, Roku is still the leading brand, but Google Chromecast has taken Apple TV's place as runner-up, according to a survey by research firm Parks Associates.

Parks reported that Roku accounted for about half of streaming media players and that Apple had 26 percent market share last year but that the launches of Google Chromecast and Amazon Fire TV had changed the score.

Google Chromecast.
David Paul Morris | Bloomberg | Getty Images
Google Chromecast.

Ten percent of U.S. broadband households purchased either a streaming media player or stick in the first three quarters of 2014, matching sales from 2013.

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Roku had 29 percent of sales, Google Chromecast had 20 percent and Apple TV came in third with 17 percent of sales.

Amazon Fire TV, which came on to the market in October, is in fourth place with 10 percent of sales.

Parks Associates predicted the amount of broadband households in the U.S. with a streaming media player will grow to 25 percent by 2015, and by 2017 there will be nearly 50 million streaming media players sold globally.

More than 25 percent of U.S. broadband households will have a streaming media player by 2015, and by 2017 there will be nearly 50 million streaming media players sold globally, Parks Associates predicted.