One of the largest streaming porn sites is extending its reach into the video game world.
YouPorn, one of the portfolio holdings of MindGeek (formerly Manwin), has locked in a six-month sponsorship of the Madrid, Spain-based team known as Play2Win. The team will compete this Friday in the Gamergy competition in Madrid under the name Team YP.
The site began publicly mulling the idea of an eSports sponsorship in July with a tweet. The flurry of reaction spurred YouPorn to follow through.
"We're so psyched to finally make our official entry into gaming and eSports," said Brad Burns, vice president of YouPorn in a statement. "This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition."
Professional gaming—dubbed eSports—can be a confusing topic for non gamers, but it has exploded onto the pop culture scene in the past three years. The field gathers the top players in the world in games that range from Activision-Blizzard's "Call of Duty" and "Hearthstone" to Nintendo's "Super Smash Bros."
While the idea of watching people play video games may sound dull, the speed and efficiency at which some of these players compete is on par with the NBA or NFL. And the fan base is rabidly enthusiastic. Last year's League of Legends finals sold out the 15,000 seat Staples Center in Los Angeles (home of the LA Lakers) in under an hour. (Scalpers were soon commanding prices of up to $2,000 per seat, having paid somewhere between $45 and $100 originally.)