Kilar is hardly the only one trying to tap into the value of YouTube's biggest stars. IAC's Vimeo is making a big push to lure over YouTube stars to sell their videos through an on-demand format in exclusive windows.
Vimeo takes a ten percent cut of revenue, much less than what sources tell me YouTube takes. This comes as YouTube network Maker Studios works to build its own video platform, Maker.TV, with higher ad rates than YouTube. Another network, Fullscreen—which AT&T and Chernin Entertainment recently invested in—is also reportedly working on a subscription service for its stars.
YouTube is hardly sitting still, and is looking to lure stars frustrated with the fact that they're not making more money from their fans. CEO Susan Wojicki is rolling out various perks at YouTube's studios around the world, saying the company's working to better promote YouTube stars so they earn more from their videos. She even said in October the company is exploring subscription offerings and is open to offering certain stars a better split on ad revenue.
Read MoreYouTube celebrities try a new way of making money
Correction--This story has been updated to reflect the correct amount of money Vessel will offer creators per video viewing.