Attention, shoppers: Here comes Super Saturday!

Super Saturday has arrived, and this year that will mean cheaper plastic Barbie dollars on Walmart shelves and close to no discounts on hot wearable devices at Best Buy.

Consumers have made it through the holiday season of 2014 boasting more digital cash in their Google wallet amid the plunge in gas prices. Perhaps fatter year-end bonuses are in the mix, too, after a year in which the U.S. economy chugged along enough to spur double-digit profit growth for many industries. Retailers are fully aware that this holiday season has been different than last due to $2.00-a-gallon gas and the improving economic situation, and are prepared to jack prices for splurge type gifts such as wearable devices or slash them on things that haven't sold since Black Friday.

Here's a look at where the deals — and lack thereof — are likely to surface in the final big shopping weekend of 2014.


Bad Barbie, Bad

Barbie dolls and accessories already being discounted at Toys R’ Us days before Super Saturday.
Source: Brian Sozzi
Barbie dolls and accessories already being discounted at Toys R’ Us days before Super Saturday.

The National Retail Federation estimated in November that 20 percent of Americans would buy Elsa and Anna merchandise from the blockbuster kid's movie "Frozen" this holiday season. Barbie, whose plastic parts are born from Mattel, was seen only garnering the wallets of 17 percent of parents. Those results emerged in the toy aisles of Walmart, Target and Toys R' Us, where Barbie dolls and related accessories have been collecting dust (seen in stocked shelves) since Thanksgiving.

Read MoreBig retailers price black, white Barbies differently

Heading into Super Saturday weekend, Walmart has started to position Barbie dolls near escalators and other high-traffic areas of the store to hopefully register sales. The Barbie Holiday Doll, as well as the Fairytales Doll, are being offered at $13.99 on Target.com, a 7-percent "temporary" price cut. At Toys R' Us, Barbie is being promoted buy one, get one 50 percent off, while nearby "Frozen" products are either not on sale or not in stock.

Consumers should expect even better deals in the final days before Christmas as retailers seek to clear through unsold Barbie inventory. Perhaps now is a good time to buy a Barbie doll and store it in a Public Storage room as a long-term investment — buy low, sell high.

Investors should brace for a disappointing 2015 outlook from Mattel early next year.

Pricey wrist candy

Wearable devices have been persistently out of stock in Best Buy stores since Black Friday.
Source: Brian Sozzi
Wearable devices have been persistently out of stock in Best Buy stores since Black Friday.

Average U.S. consumers, who aren't plugged into Apple new product event live blogs, may not realize that the game-changing Apple Watch will launch in early 2015 at a cool $349. Why? They have been buying up more affordable wrist candy in the form of wearable devices from Fitbit and Motorola (360 smartwatch) at Best Buy.

Read MoreThe hottest gadget gifts for holiday 2014

If anything, the strong demand, as evidenced in the empty shelves that house wearables at Best Buy and Walmart, are a signal that mass consumers are willing to open their wallets on plastic and rubber health-related devices. That robust demand could prop up fourth quarter same-store sales at Best Buy because prices were not slashed, and allow Nike to clear through its discontinued Fuelband inventory ahead of a likely new software release in 2015.

Discounts on Coach!

Coach handbags on sale before Super Saturday highlight what has likely been a challenging season for the company.
Source: Brian Sozzi
Coach handbags on sale before Super Saturday highlight what has likely been a challenging season for the company.

Struggling Coach has been offering discounts on most of its handbag and watch styles at Macy's consistently throughout the holiday season. It comes alongside traffic at Coach's retail stores that could be characterized as dreadfully slow, despite an infusion of fresher-looking handbag styles from new Coach creative director Stuart Vevers.

Read MoreLingerie to jewelry: what to buy her this year

Now, in a bid to not issue that significant of a full-year financial warning when it announces holiday numbers in the beginning of February, Coach is offering 15-percent off watches and friends and family deals on bags in the lead up to Super Saturday weekend. In turn, that has forced rival Michael Kors to play in friends and family deals for certain handbag styles at department stores. The discounting on watches by Coach may spill into those sold by Fossil, Calvin Klein, and relative newcomer to the watch cases Kate Spade.

Honorable mentions


Super Saturday is all about people heading to an actual mall as opposed to buying stuff via a tap and swipe on an Apple iPhone 6+. With real savings on gas and heating oil in the pockets of households, Super Saturday mall traffic could be strong, and that is welcome news to a Starbucks battling a consumer shift to mobile buying. "We are not satisfied with 1-percent traffic growth in the Americas, and are taking immediate steps to grow traffic," remarked Starbucks COO Troy Alstead on the company's Oct. 31 earnings call.

Read MoreBetter act fast: Deadlines loom for online orders

In need of children's clothes? Head to Aeropostale's P.S. by Aeropostale store concept. The chain is set to close all of its 125 stores by January, and is already promoting "Everything Must Go" sales.


Commentary by Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors. Follow him on Twitter @BrianSozzi.

Disclosure: Neither Brian Sozzi nor Belus Capital Advisors own shares of any of the stocks mentioned here.

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