They've seen the devastation wrought by the negligence and excess of Enron, Worldcom and countless other firms and individuals. And as a result, they've become some of the loudest voices calling on businesses to play a more active and responsible role in society.
A recent World Economic Forum study of 5,000 millennials in 18 countries, including the U.S., found that young adults believe "improving society"—even more than generating profits or driving innovation—should be the No. 1 priority of businesses.
Other studies have also shown that because of their deeply rooted comfort with social networking, millennials tend to be far less private than their parents' generation.
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They're considerably more open to discussing personal matters, such as finances and investments, but not in a structured, formal setting.
Millennials generally prefer casual communication. They're scanners of information rather than readers and, as such, tend to prefer a steady stream of digestible nuggets.
Unlike their parents, they're far more likely to absorb information through social media and online outlets rather than mainstream newspapers, radio and/or television.