It hasn't been as auspicious a year for Google Glass than the online giant would have liked.
Initially dubbed by enthusiasts as a Trojan horse for wearable technology, excitement has waned in 2014 with experts suggesting it has missed its opportunity to become a major "must have" consumer product.
First announced in 2012, Glass is a wearable computer with a head-mounted display that lets users search the web, use apps and respond to spoken instructions. Still in its prototype stage, the product is only available to "explorers" that sign up to help with its development. The hype it received at launch led the technology blog The Verge to declare in 2013 that there would be a "gold rush", with a flood of app developers desperate to create new software for the product.
But Google received a very public knockback in October when a report from industry website 9to5Google said that Twitter had dropped the development of its application that was supposed to launch on Glass. Attempts to contact Twitter by CNBC proved unsuccessful. Meanwhile, a clutch of smaller startups have also ended their focus on supplying new software for the technology.
"Glass had a chance to make itself into a fashion item but has missed that ambitious target. Now it will have to take the normal slow route while they get it sleek enough to look like normal glasses," Alex Foster, the head of global research at See Through, told CNBC via email.