As Uber struggles to recover from a string of scandals, experts say there are still a few strategies the taxi-sharing firm can employ to ensure its app remains popular.
"The question is can Uber survive the ride-share storm and transform itself into a business that local governments want to actively promote, rather than stamp out completely?" Caroline Bremner, head of travel and tourism research at Euromonitor, said in a report this week.
Public perception of Uber is shaky following numerous reports of passenger assaults. Last month, the rape of a customer in New Delhi sparked international criticism at how the firm screens drivers. The San Francisco-based firm's latest charge comes just two weeks into 2015 with the sexual assault of a 21-year old in Chicago by an UberX driver.
Coupled with regulatory issues and complaints of unfair competition by local taxi associations, the scandals led South Korea, China, Germany, Spain, India, Holland and Thailand to ban Uber services.
"The whole story behind its $42 billion valuation is its ability to expand across the globe, but they are being challenged at every doorstep," said Edmund Lee, managing editor of Re/code, in a December interview.