"Both Subaru and Lexus have kept their values high in the past, and will likely continue to do so in the future by limiting the number of vehicles they build while also increasing consumer demand with high quality models," said Eric Ibara, Director of Residual Value at Kelley Blue Book.
Subaru jumps to the top of KBB's residual value list after finishing third last year, while Lexus has been deemed the best resale luxury brand for four consecutive years by Kelley Blue Book.
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Both Subaru and Lexus are projected to retain a far higher percentage of their value five years from now than the industry average for their class of vehicles. Subaru's residual value of 46.2 percent is 5.3 percentage points above the average for mass market brands.
2015 Lexus residual value estimate of 42.4 percent is 9.8 percentage points greater than the average luxury vehicle resale value estimate.
"The bottom line is that both of these brands make very good vehicles people want," said Ibara.