The GoDaddy ad was clearly a dig on Budweiser's spot this year, which also features a lost dog trying to find its way home. Last year, pundits declared that Budweiser had "won the Super Bowl" with its heartwarming spot about a horse trainer, his Clydesdale and a yellow Labrador puppy.
Earlier in the day, unhappy viewers wrote in to TODAY to say they didn't like how the ad treated animals. Some accused it of making light of controversial internet "puppy mills."
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"Poking fun at a puppy mill is not a laughing matter," wrote Mick Magnuson. "And I hope they get bombarded with calls and emails letting them know how disgusting the commercial is."
"Who ever created this ad clearly has no knowledge of puppy mills and who normally sell puppies over the Internet," wrote Jean Owen.
Reader Anne Holm sent in an email with the subject line, "Go Daddy - 4 year old reaction," that simply contained a picture of a young girl with a horrified face.
Others however just laughed it off. "GoDaddy's big game ad is not your average cute puppy video. #funny but #surprised. LOL" tweeted @nekostickley.
For comparison, take a look at a GIF Budweiser released of this year's spot. Then take a stroll down feel-good lane and look at the beermaker's spot from last year.
—By Ben Popken, TODAY.com/money.
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Disclosure: CNBC's sister company NBC Sports broadcasts the Super Bowl.