Super Bowl becomes most-watched US TV program ever

New England Patriots strong safety Malcolm Butler breaks up a pass intended for Seattle Seahawks wide receiver Jermaine Kearse in the third quarter in Super Bowl XLIX at University of Phoenix Stadium.
Kyle Terada | USA TODAY Sports | Reuters
New England Patriots strong safety Malcolm Butler breaks up a pass intended for Seattle Seahawks wide receiver Jermaine Kearse in the third quarter in Super Bowl XLIX at University of Phoenix Stadium.

The Super Bowl sets a television viewership standard that often proves hard to surmount until, of course, the NFL's next championship spectacle.

The New England Patriots' comeback victory over the Seattle Seahawks in Super Bowl XLIX on Sunday drew 114.4 million viewers, the most ever for an American program, according to NBC Sports. It topped the previous mark of 112.2 million set when the Seahawks beat the Denver Broncos last year.

Read MoreA video game perfectly predicted Super Bowl score

The game also posted a 47.5 rating, the highest for a Super Bowl in 30 seasons and the fourth-best for the contest. NBC Sports Live Extra, which streamed the game to desktops and tablets, averaged about 800,000 viewers per minute.

Disclosure: CNBC and NBC are both units of NBC Universal.