The delivery service has three plans available ranging from one to three meals a day. The price starts at five meals for five days at $78.40, to 66 meals (22 days) at $609.84 meals, which levels out at $9.24 per vegan meal, excluding the $19.95 shipping fee.
The "fresh, wholesome" plant-based dishes are "100% organic, gluten-free, dairy-free, soy-free and non-GMO ingredients", according to its website. Suggested meals may feature include "fajita kidney beans" and "almond berry breakfast loaf."
The idea behind the diet is based psychologists' theory that it takes 21 days to "make or break a habit," therefore reaching 22 days is meant to act as a "breakthrough."
At the end of April, Borges is set to release a book on the diet named "The 22 Day Revolution," which includes a foreword from Beyoncé.
Discussing the diet itself, Beyoncé said in a statement that it's "a great program to get people motivated to make better nutritional choices. I am excited to partner with him."
It has only been a few months since Beyoncé announced her 50/50 joint venture with fashion brand Topshop to launch Parkwood Topshop Athletic Ltd last October.
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