Will it or won't it?
The saga over whether online behemoth Amazon will finally go from clicks to bricks raised eyebrows again on Tuesday, when the company announced that it will open a pickup and drop-off location at Purdue University—just hours after a report surfaced that it's in talks to snatch up some RadioShack stores.
Though it's certainly not the first time speculation has risen about the company's potential to compete with traditional retailers in the physical realm, it's a move that spells opportunity for the online-only player.
"We think it makes imminent sense for them to open up some retail presence on at least a trial basis and see how it goes," said Craig Johnson, president of Customer Growth Partners.
With headlines swirling that a RadioShack bankruptcy is looming, taking over some RadioShack locations would give Amazon the opportunity to launch its physical presence at a relatively low cost, Johnson said.
Whether it were to buy the deals out of bankruptcy under court supervision, or secure a deal before RadioShack goes belly up, "it's at least worth considering for them," he said.
RadioShack declined comment on the rumor; Amazon did not respond to a request for comment.