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Why 'Frozen' exemplifies Disney's success

Walt Disney reported a blockbuster quarter on Tuesday, and the company's CEO said it was all due to a strategy exemplified by the smash hit "Frozen."

That film, released November 2013, has continued to generate significant growth across many of Disney's businesses, CEO and Chairman Bob Iger said on the media company's Tuesday earnings call. And while the animated feature may no longer be selling theater tickets, Disney expects to continue enjoying the benefit of the franchise.

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"A full year after its release we're seeing the true impact of 'Frozen' across our entire company," Iger said, explaining that the franchise was both the biggest and fastest-growing toy property in North America in 2014—and that's just one sector where it is seeing success.

Iger said that "Frozen" has been "enormously popular" in parks and resorts, it was showcased in a "successful" mobile game, and it also gave a "significant boost" to the company's home entertainment business for past quarter.

Still from the movie "Frozen"
Source: Disney
Still from the movie "Frozen"

And "Frozen" is just one of Disney's 11 franchises that currently drive more than $1 billion in annual sales, Iger said.

But while the CEO said that a franchise strategy has led to major success for Disney, he added that his company's properties stand out among its competitors.

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Continuing with its leverage of the "Frozen" name, Disney will release a seven-minute short called "Frozen Fever" along with the company's live-action "Cinderella" in March.