Indian smartphone maker Micromax has taken Samsung's crown as the top vendor in India, just months after the Korean electronics giant suffered a similar blow in China.
Micromax has taken 22 percent of the smartphone market share in India in the fourth quarter, a rise from 21 percent in the previous quarter and ahead of Samsung's 20 percent, according to research form Canalys. Samsung has seen a big fall from 32 percent market share in the same period last year. It marks the first time a domestic smartphone vendor has taken the top spot in India.
The brand may not be familiar outside of Asia but has made great strides selling high-spec budget smartphones. Canalys' figures will be a huge blow to Samsung who was knocked off the top spot in China by upstart smartphone vendor Xiaomi, now the fifth biggest smartphone maker in the world. Globally Samsung has been hit with Apple ending up joined first with the Korean vendor in the fourth quarter, according to Strategy Analytics.