Lego tweet, Bieber, 'American Sniper': What went viral last month

Lord Business in "The Lego Movie"
Source: The Lego Movie
Lord Business in "The Lego Movie"

From ratings records and Oscar nominations, to underinflated balls and the Golden Globes, 2015 kicked off with widespread buzz on social media.

Starting off the year on a high note, the Consumer Electronics Show in Las Vegas took place Jan. 6-9 and was the source of more than 515,000 social media posts, a 105 percent increase year over year, according to social media insights firm Mashwork. A majority of these conversations took place on—surprise—Twitter, while Google's Android came in as the most buzzed-about brand at this year's CES, appearing in 5 percent of tweets.

But CES wasn't all that dominated social media that week.

The Jan. 6 premiere of Fox's new hip-hop drama "Empire" had 9.8 million viewers, making it the network's highest-rated series debut in three years. Pulling in a 3.7 rating among adults ages 18-49, "Empire" even surpassed ABC's "Modern Family" as the top-rated show in the demo. In addition, the show's premiere pulled in seven times the number of emotional tweets versus the average premiere, with almost 90,000 reactions.

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As midmonth rolled around, Tina Fey and Amy Poehler got their highest share of social media "love" for their final Golden Globes hosting gig. In fact, the pair has upped their love reactions with each consecutive year of hosting.

Meanwhile, after more than four decades making films, Woody Allen stated that he "has no idea where to begin" on his freshly announced Amazon produced televison series. Fans took to Twitter to share their opinions on Allen's first TV series, with 28 percent of users expressing love and 13 percent citing the deal as "brilliant."

Kim Kardashian who? Justin Bieber's Calvin Klein ad broke the Internet with 23,000 reactions in the 24 hours after his campaign launched. According to the Daily Mail, his shoot got five times more social media mentions than Kardashian's Paper cover. Although Photoshop speculation has been surrounding the ads, Bieber's appearance sparked the hashtag #mycalvins, which generated 1.6 million Twitter mentions in the first 48 hours.

On the film front, "The Lego Movie" took home the best snub award. CNN Money reported that while the film grossed $257 million and holds a 96 percent fresh rating on movie review site Rotten Tomatoes—a higher score than "Frozen," last year's best animated feature winner—the movie did not receive an Oscar nomination.

After the announcement, a clever tweet from co-director Philip Lord lit up the Twitterverse with more than 34,000 retweets of an Oscar made of legos. Although the film itself missed out on a nomination, its original song, "Everything is Awesome" did snag a nomination for best song.

Later that same week, "American Sniper," made by Warner Bros., became the biggest January opening weekend in box-office history. Despite controversy surrounding the film, "American Sniper" brought in nearly $90 million and 355,000 tweets; more than 74 percent of reactions expressed love or excitement.

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The month wrapped up with the #DeflateGate scandal triggered by accusations that the New England Patriots used underinflated balls during the AFC championship game against the Indianapolis Colts. After the Patriots' 45-7 win against the Colts, it came to light that 11 out of 12 balls used by the Patriots weighed in at only 10.5 pounds per square inch, making the balls two pounds lighter than the NFL standard.

As details about the situation unfolded, Twitter had more than 91,000 reactions in a four-day span with 23 percent of users stating they hated the scandal while 11 percent found it funny.

For more on January's social buzz, check out Mashwork's infographic below.