While BitTorrent is associated with the file-sharing technology that enables piracy, it's trying to build a media company.
Now it's betting big on original content, just like Amazon, Netflix, Hulu, Vessel and Vimeo. BitTorrent is announcing a partnership with Rapid Eye Studios to create a number of shows over the next two to three years.
After announcing its first BitTorrent original pilot last year, "Children of the Machine," which is also from Rapid Eye and is scheduled to launch this fall, advance demand was so huge the company decided to ditch a paid model and give the show away for free, with ads, in addition to offering an ad-free version for $9.95.
Now BitTorrent Originals will be available on the BitTorrent Bundle platform for 30 to 60 days before shows are offered elsewhere. It will promote the shows and pay the content creators 90 percent of the revenue. The titles of the additional shows will be revealed in coming months—the company is mining its data on what people watch and pay for to craft the content.