Valentine's Day is known for flowers and chocolates. It turns out though that neither of these symbols of love see their yearly peak in February. While spending for both does jump in this season, it actually tops out later in the year.
Specifically, spending for our chocoholism is so consistent that for as much as we think we buy a lot for Valentine's Day, we're buying almost as much all year long.
That's according to data provided to CNBC by 1010data, a leading big data analytics firm whose e-commerce platform tracks the online shopping habits of more than 5 million people.