You know that bruised apple you pushed aside at the grocery store? It's probably in a dumpster or a landfill somewhere, along with the 40 percent of America's food that is thrown away.
Food Cowboy is a start-up looking to redirect the fate of rejected food, not only to end hunger in America but to save food distributors money.
Throwing food away is expensive. According to the National Resources Defense Council, Americans spend $165 billion a year on food that they waste, that's twice as much as the federal government spends on food stamps.
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"We are an air traffic control system for food that is coming in from a donor and going out to a recipient charity," said Barbara Cohen, one of the company's co-founders.
The company's other founders, Roger and Richard Gordon, saw firsthand how rampant food waste is in the country after trying time and time again to donate food, only to be turned down by charities and food banks.