Most of GFarmaLab's products in California's medical marijuana dispensaries have 25 mg to 35 mg of THC, though the chocolate hearts Gonzalez sells have 50 mg. "California's a different market than most," he said. "The consumer has a tolerance for this type of product."
Images of marijuana leaves and other warnings are on his labels to try to keep the treats out of the hands of children.
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GFarmaLab sales in 2014 topped $1 million, according to the CEO, and they're growing at least 20 percent a month. Gonzalez is looking to expand into other states with either legal medical or recreational pot, like Nevada and Washington. While his company still sells cannabis in weed form, also called "flower," he sees less and less of that in the future.
"My kids don't know what a flower smells like," Gonzalez said. "People aren't smoking pot that much anymore in the form of joints—you know, the Cheech and Chong era."