Apple is in the process of redesigning its stores, drawing on the design expertise of Jony Ive.
Ive, Apple's head designer, revealed he's working with retail boss Angela Ahrendts on a revamp of its stores in a lengthy profile with the New Yorker magazine.
As Apple's senior vice-president of design, Ive has emerged as the company's creative soul, continuing an aesthetic tradition set by co-founder Steve Jobs. Ive was responsible for the build and the ﬁnish of the iMac, the MacBook, the iPod, the iPhone, the iPad, and the forthcoming Apple Watch.
Ahrendts, who is often credited with turning round the luxury retailer Burberrys, was hired at a $73 million to revitalize Apple's stores.
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