The city of San Francisco is known for its idyllic skylines, booming technology and sky-high real estate prices—some of which come without a crucial feature: a parking spot.
Now, one building offering a pricey unit is trying to alleviate that problem by adding a clever sweetener. To compensate, the seller and the listing agent came up with a unique incentive to make the condo more appealing: a year's worth of free Uber rides, for up to $5,000, to the potential buyer.
The one bedroom in San Francisco's popular Marina district is listed at $799,000—priced several hundred thousand dollars less than an identical unit that recently sold a floor above it, simply because it lacks parking. That's nothing to sneeze at: In a busy neighborhood like the Marina, no space for a car could mean the difference between a potential buyer making an offer, or walking away entirely.