Apple's looming entry into the smartwatch market has not intimidated Pebble.
"I think you do exactly what we're doing now, which is going to the community that has supported us from the beginning," Eric Migicovsky, co-founder and CEO of the smart watch maker, told CNBC's "Squawk Alley" on Wednesday.
Pebble, which started in 2011, has raised money for most of its products through crowdfunding site Kickstarter. Its newest watch, the Pebble Time, reached $1 million more quickly than any project in the site's history after it launched Tuesday.
The project racked up more than $6 million by Wednesday and Kickstarter has endured some technical issues since it launched.