One of the most important showcases in the automobile world, the 85th Geneva International Motor Show is expected to play host to over 700,000 visitors this year.
Nearly 220 exhibitors will be presenting some 900 vehicles at the show, as the world's major auto manufacturers battle for attention.
Organizers say there will be around 130 world or European premiers, plus a few surprises, with both production cars and more glamorous concept models on display.
CNBC goes behind the scenes to bring you some of the highlights.
—By CNBC's Matt Clinch on Tuesday March 3.