Samsung's smartphones might be losing market share, but the South Korean tech giant is em-barking into a new area—hi-tech, luxury dog kennels.
On Wednesday, Samsung Electronics unveiled the "Dream Doghouse," which cost £20,000 ($30,600) to make. Aimed at "tech-savvy pampered pooches," the one-off design will be on display this month at Crufts, the world's largest dog show, of which Samsung is a long-term sponsor.
The kennel will not go on sale but is available as a prize in a competition across Samsung's social media channels.
The Dream Doghouse was six weeks in creation and comes with two indoor living areas—one for "rest and relaxation", the other for "dining and entertainment"—as well as an outside astroturfed area. Features include a "doggy" treadmill, a hot-tub spa, a "push-to-woof" call bell, bespoke wallpaper and framed portraits of family and friends, a skylight and a dog-operated snack dispenser.