It's common for low-price retailers to transition more slowly to the Web, as their modest price tags make it difficult to turn a profit among high shipping costs. That's the reason why management at Ross, where the average price of an item is $10, has said it has no plans to launch its brand there.
At TJX, online sales account for only about 1 percent of its revenue. Among its three U.S. nameplates,T.J. Maxx, Marshalls and HomeGoods, only T.J. Maxx is currently offered online.
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But the retailer plans to expand in the online arena. On a call with investors last week, CEO Carol Meyrowitz said she can see the company rolling out Web operations for all its retail brands, adding that Marshalls is next on deck. TJX also owns online retailer Sierra Trading Post, which it acquired in 2012.
"We are pleased to see the site attracting new customers and we are gaining incremental visits from our existing bricks-and-mortar shoppers," Meyrowitz said. "A vast majority of our returns are going to our stores, which is a great way to introduce our online customers to our physical locations."
T.J. Maxx upped its online offering by 1,700 brands and 11 departments in 2014, and will continue to expand into plus sizes and other categories this year.