While Apple shared details about the device at its iPhone event in September, there are still some big questions that it must address on Monday if the company wants to win consumers.
Pricing information, battery life and where and exactly when the smartwatch will be sold are all details Apple is expected to share at the event. But the company's bigger focus will likely be on highlighting third-party applications that will be on the device.
Apple's WatchKit, which is the software development kit (SDK) developers use to build apps for the watch platform, became available to developers in November. With a few months of build out, it's now time to see what the best developers have been able to create for the device.
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"I would expect that since the developers have had access to the SDK for awhile, part of the value of having an event would be to show what developers are already going to do with it. Because that was something that was largely left to the imagination at the original announcement in September," said James McQuivey, a technology analyst at Forrester.
Like the iPhone and the iPad, a lot of the value of the Apple Watch is expected to stem from apps available from third-party developers. So it makes sense that Apple will want to showcase the most impressive of the bunch.
Health and fitness apps as well as communication-focused apps will likely get a lot of attention, said McQuivey.
According to a 9to5Mac report on Friday, one new feature that will be on the device is a heart rate monitor called Heart Rate Glance. The report also cited sources as saying the battery life would last up to five hours with heavy app usage and about a full day with mixed use. It had originally been reported that the battery life could be as low as 2.5 hours with heavy app usage.
Another key nugget Apple will reveal is how many markets the device will initially be sold in, analysts said.
"I have a hunch they are going to take it to as many markets as possible as quickly as possible," said McQuivey.
Fogg of IHS said it seems likely Apple will launch the smartwatch in at least more than one country simultaneously, most likely the U.S. and Europe.