Live blog: Watch has 18-hour battery, starts at $349

Apple launched new products and services Monday, revealing new details on the Apple Watch, and announcing both a thinner MacBook, and a lower-priced Apple TV.

The Apple Watch—the company's most anticipated product in years—allows users to receive calls, communicate by tapping on the interface, and features a variety of apps promoting and measuring the wearer's health.

CEO Tim Cook said the Watch will have an 18 hour battery life, and will start at $349, with mid-range Watches at $549. Pre-orders start on April 10.

The company's stock was mostly unchanged, up 0.2% on the day.

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