All of the teams at the panel noted that they're not interested in investing in technology in their differing ways just for the sake of having it. Fan engagement is certainly a big benefit, but in many cases it results in a substantial cost savings as well.
"As we think about technology, it has to make some sense from a financial standpoint," said Adrian Hanauer, minority owner of the Seattle Sounders.
The Sounders recently changed their distribution method for season ticket holders, issuing a ticket card rather than mailing out heavy boxes of season tickets, which resulted not only in a better fan experience but a $100,000 savings. Next up in Hanauer's sites: programs, which are expensive to create and typically get only a moment's attention from fans.
"I can imagine the days of paper programs are numbered," he said.
—By Chris Morris, special to CNBC.com