Once viewers tag a favorite show they'll have access to all episodes for 28 days, and there are no storage restrictions or scheduling conflicts. The company says that part of its appeal to younger consumers in particular is that there are no added fees, no contractual commitments—consumers can go month to month—or penalties for canceling. With a single account, users can simultaneously stream on up to three consoles in the same home. And the company says it's as easy to use as downloading an app.
House says the product is tailored to PlayStation users who are already paying for broadband access. "I think what's really key is that they are the kind of consumer that is either at risk of cutting the cord, or has already done so," House said. "We think that by offering them a pricing structure that has no commitments, that has purely month to month offering them no hidden fees, …. we think that's a pretty compelling package for that audience."
House said he doesn't see Sling TV's over-the-top streaming service, which starts at $20 a month, as competition, because it has a more limited channel offering.
As for Apple's new streaming service in the works, to launch the second half of the year? House wouldn't comment specifically, but said he's not concerned. "I think that competition, different approaches to how we let consumers access content, can only be good for the market," he said.
"I'm not unduly concerned about an overly competitive landscape. I think TV is ripe for revolution and we want to be a really strong part of making that happen."
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