Every winter, Lamborghini invites some of its top customers and prospects to the Italian Alps for one of the world's most outlandish driving events: driving $400,000 Lambos at high-speeds on the snow and ice.
They call it the "Winter Accademia." And while Lambo has been holding them for years in Europe, this year the carmaker brought the show to the U.S. for the first time with an Accademia in Aspen, Colorado.
"Secret Lives of the Super Rich" was the only TV cameras allowed to film the event. Over the course of the weekend, 20 participants—all current or future Lambo owners—get royal treatment with a luxury hotel, chef-catered meals, endless cocktails and a variety of gifts.
But the best part is on the track—a snow-and-ice-covered course called the Aspen Motorsports Park. The cost of the weekend: $5,995 per person.
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As the sun came up, a group of 19 multimillionaires and car aficionados from around the country climbed into the company's fleet of $250,000 Lamborghini Huracans and $450,000 Aventadors and took to the snow.