Recently, Burger King has heavily promoted several chicken dishes, including its Chicken Fries and 10 chicken nuggets for $1.49.
Rival McDonald's also recently resurrected its popular Chicken Selects, premium strips of white meat, and announced it is phasing out chicken that has been treated with human antibiotics, a move to address shifting customer expectations.
Some 'hope this lasts forever'
While burger chains are seeing some foot-traffic market share erode, chicken chain visits are rising. Fast food burger restaurant visits dropped 2 percent for the year ending in January from a year ago, fast food chicken visits rose 3 percent, according to data from market research firm NPD Group.
Growth at chains like Chick-fil-A, Popeyes Louisiana Kitchen and Zaxby's is drawing other fast food giants to invest more in chicken and "jump on the bandwagon," Tristano said.
Not everyone is hoping beef prices normalize though.
Pure-play chicken producers like Sanderson Farms and Pilgrim's Pride reap the benefits from strong chicken demand and lower feed costs.
"They hope this lasts forever," BB&T's Hundley said.