Why Hillary needs to announce now

Mark down another terrible week for 2016 Democratic presidential nominee in waiting Hillary Clinton.

The email scandal continued to dog her with a Reuters poll showing nearly half of Democratic voters now favor an independent review of her exclusive use of a private email account—and her own server—during her time as secretary of state.

The same poll showed support for Clinton's candidacy among Democrats dropping 15 points, with just 45 percent now saying they would support her. Clinton still has no strong opposition, though former Maryland Gov. Martin O'Malley headed to Iowa on Friday, a place where he has invested heavily in recent years.

And he is keeping up efforts to paint himself as stronger than Clinton on Wall Street reform with an op-ed in The Des Moines Register.

Former U.S. Secretary of State Hillary Clinton
Lucas Jackson | Reuters
Former U.S. Secretary of State Hillary Clinton

And Vice President Joe Biden remains ready to hop in the race if Clinton fully implodes. The nomination is still Clinton's for the taking but there are fallback options.

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Beyond the email scandal—which is likely to drag on throughout the campaign—Clinton keeps getting hit by revelations of unsavory donations to her family's charitable foundation. The Wall Street Journal reported that while Clinton was secretary of state, the foundation accepted large donations—as much as $68 million—from foreigners with ties to Saudi Arabia and other repressive regimes with major interests before the U.S. government. Meanwhile, Reuters reported that the foundation's biggest arm, the Clinton Health Access Initiative, in 2010 reneged on a pledge to the Obama administration to disclose all donors.

On top of all this, Clinton was still out on the road this week taking big money for a paid speaking engagement, in this case to a national camping group. Clinton earns hundreds of thousands of dollars for these paid speeches, and her remarks came as other would-be 2016 candidates, including Scott Walker and Rick Perry, were out talking to voters, for free. It was to be Clinton's last paid speaking gig, but it will only add to criticism that since leaving office she has been out vacuuming up millions—including from big banks like Goldman Sachs—in ways that could leave her out of touch with the now populist-leaning Democratic Party, not to mention the rest of a nation that is still struggling with minimal wage gains and slow economic growth.

To be sure, former Florida Gov. Jeb Bush would face many of these same questions. But Bush gave up paid speaking gigs a while ago. And he is by no means a lock for the nomination.

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None of these current issues will be fatal to Clinton's candidacy. She remains among the most formidable nonincumbent candidates in recent history. But they all argue for one thing: Clinton should get over her fear of the campaign trail and announce her candidacy right away.

Right now she is getting defined as an above-the-law elitist who seems to have something to hide. An announcement would allow her to immediately change the subject and start to make the case for why she should lead the nation after President Barack Obama leaves office.

Because the biggest problem Clinton faces is not the email scandal, the foundation issues or the big money speeches. It's that it is not at all clear why she wants to be president, other than to make history as the first woman to hold the office. That's no small thing, of course. It will draw huge numbers of women to her cause. But to win over men in sufficient numbers and bring in younger and minority voters who don't always show up at the polls, she has to be about something else.

How will she propose to kick-start a sluggish economy and reverse the trend of wealth accruing mainly to top earners? She can't just run on the economic policies of the Bill Clinton years because they are both long gone and are now widely distrusted on the left, as witnessed by Sen. Elizabeth Warren's successful demonization of anything associated with the "Bob Rubin wing" of the Democratic Party. Rubin, a long-time Wall Street executive, served as Bill Clinton's treasury secretary.

Clinton has very strong credentials on foreign policy, an issue area likely to take up much of the 2016 debate with the expansion of ISIS, tenuous relations with Israel and the ongoing nuclear threat from Iran, among other hot spots. But even there, Clinton will have to articulate a fresh set of policies that soften her hawkish edges for a public weary of war and eager for new approaches to Russia and the Middle East.

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All of these are big, meaty issues, and Clinton obviously has the background and intellectual firepower to take them on in ways many candidates do not. But for her sake, the sooner she does it—and stops fending off ugly stories about her email and fundraising habits—the better.


—Ben White is Politico's chief economic correspondent and a CNBC contributor. He also authors the daily tip sheet Politico Morning Money [politico.com/morningmoney]. Follow him on Twitter @morningmoneyben.