When Minecraft founder Markus Persson bought his $70 million mansion in Beverly Hills, California, he tweeted out a picture of his feet perched on a table in the gleaming white lounge.
That picture was all the public got to see of the house from Persson, but "Secret Lives of the Super Rich" got a full tour of the 23,000-square-foot modern mansion from its builder, fashion magnate Bruce Makowsky—and ours were the only TV cameras allowed inside.
"When I was building this house, my mission was to build the most beautiful house in Southern California," Makowsky told CNBC.
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Whether it's the most beautiful will be debated, but it is undoubtedly among the most expensive—and clearly the most expensive ever sold in Beverly Hills.
Makowsky, a former handbag and leather-goods tycoon who is attempting to reinvent luxury-home building in California, said he applies many of the same principals from creating a fashion brand to building homes.
"When I was building my shoes and my handbag collections, it was always about using the finest quality materials and having a lot of textures," he said. "It's an explosion of the senses."