Heinz and Kraft announced on Wednesday their plans to merge. Of course, Heinz is most famous for its ketchup, and Kraft is probably best known for those ubiquitous blue macaroni and cheese packages.
But who eats ketchup on their mac and cheese? Apparently, a lot of people. According to data provided to CNBC by Rhiza, a marketing analytics firm, we know now where in the country people are most likely to be customers of both products.
Rhiza's analysis, using an index of popularity, stems from the raw data in a 2014 Simmons Local survey of 50,000 Americans. First off, the chart of where Kraft Macaroni & Cheese is most popular: