Texas Roadhouse has been in business for more than 23 years and, according to a recent Morgan Stanley report, has the most-loyal fans of any restaurant across all dining categories.
That rabid following may be all the more surprising given the company's key strategy: staying the same in an industry known for chasing the latest dining fad. The strategy appears to be working: Texas Roadhouse's stock has spiked by nearly 35 percent in the last year, probing a new 52-week high in February.
"We continue to provide great service and great food to our guests, and we've really not changed that over the years," said Kent Taylor, the company's founder and CEO, in a recent interview with CNBC's "Power Lunch."
"I think more and more people are figuring it out."