Anti-Western Russian directors propose alternative to McDonald's

Russian film directors Andron Konchalovskiy (R) and his brother Nikita Mikhalkov attend the opening ceremony of a memorial board to their mother Natalya Konchalovskaya, January 18, 2015 in Moscow.
Irina Buzhor | Kommersant Photo | Getty Images
Russian film directors Andron Konchalovskiy (R) and his brother Nikita Mikhalkov attend the opening ceremony of a memorial board to their mother Natalya Konchalovskaya, January 18, 2015 in Moscow.

Two Russian directors have requested an investment of $18.5 million from President Vladimir Putin to roll out a nationalist "alternative to McDonald's," according to hollywoodreporter.com.

Nikita Mikhalkov and Andrei Konchalovsky, who have criticized Western pop culture, see the investment as a nationalist replacement to American burger joints, the magazine reported.

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"The aim of the project is facilitating replacement of imports and creation of an alternative to Western fast food chains," according to a letter in the Russian business daily Kommersant cited by the report.

The fast food chain would operate under the brand Edim Doma (Eating at Home), the report said.

Read the full hollywoodreporter.com story here