Cupertino, California-based tech giant Apple is on the cusp of taking the smartwatch market by storm Friday with the debut of its much-hyped Apple Watch. But rather than feeling sorry for itself, a top Samsung executive has told CNBC that the South Korean tech giant is "delighted" that a major rival has joined a market into which it has already made inroads.
"Great competitors offer great things to consumers and the fact that there are so many great competitors in this space mean that there is absolutely a market. I mean, that's what it tells you," Rory O'Neill, the vice-president for mobile Europe at Samsung, which launches its S6 smartphone Friday, told CNBC.
"It's with great delight that Apple has followed us into that market."
The South Korean technology firm launched its first product in the smartwatch space in September 2013 at IFA in Germany. Despite poor reviews at the time, Samsung has built on that product and has now five models in the European smartwatch market, according to O'Neill.