What you need to know about buying the Apple Watch

Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.
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Apple CEO Tim Cook announces the Apple Watch during a company special event at the Yerba Buena Center for the Arts on March 9, 2015, in San Francisco.

After a lot of hype, the Apple Watch is (almost) here and fans are already drooling at the possibility of getting their hands on the U.S. tech giant's latest piece of must-have tech.

Apple's wearable device is available for pre-order on Friday April 10 and will be released on April 24. But unlike the iPhone launch you won't be able to just pop into the store and try it out.

Here's what you'll have to do.



How can I get my hands on one?

If you want to try an Apple Watch on, you'll need an appointment. Those can be booked online through the Apple Store or iOS Apple Store App starting from April 10 after 12:01am PDT.

Different styles of the Apple Watch will be displayed in a table covered with glass. Unlike other devices such as iPhones and iPads, you won't be able to play with them.


What if I don’t have an appointment?

If you turn upon a quiet day you can cross your fingers and hope there is a free slot. Otherwiseyou could be waiting in line all day.

How can I buy it?

Once you are happy with your choice of Watch, employees will be able to order the device for you via their in-store system. This can be picked up at the store or can be delivered to your home on April 24th.

Alternatively, users can order a watch online. This will be delivered straight to their home.

A leaked memo from Apple's retail chief Angela Ahrendts to Business Insider told staff to encourage shoppers to buy the Watch online rather than in store, to force a "significant change in mindset" of customers who are accustomed to lining up for hours for the latest product.


How much will it cost?

The Apple Watch is available in three models: Apple Watch Sport, starting at $349, Apple Watch, available from $549, and the 18 karat gold Apple Watch Edition, starting at $10,000.

What about the $10K version?

People booking an appointment to buy the 18-karat gold Apple Watch Edition, which starts at $10,000, will have a longer and private appointment.

Customers buying the high-end wearable will have a special try-on station as well as the ability to skip any lines, according to a report by 9To5Mac.


What countries?

On April 10, it will be available for pre-order in Australia, Canada, China, France, Germany, Hong Kong, Japan, the U.K. and the U.S.

When will I get it?

Customers will begin receiving the product on April 24, the official release date for the product.

Customers who purchase online or in-store from Apple will be offered a personal setup to customise and pair the Apple Watch with their iPhone.


What about after April 24?

When the Apple Watch is available from April 24, customers will still need a reservation or can order online.

How many people are going to buy it?

That's the million dollar question and one we won't know until Apple releases sales data.

A range of estimates have flooded in with JPMorgan predicting Apple shipping 26.3 million units in calendar 2015, and Bernstein projecting 7.5 million units to be sold in the second half of 2015 and 20 million sold in 2016.

And consumer studies are not pointing to the hype that Apple would have us believe. One survey by ACCENT Marketing of 1,000 people that were planning on buying a wearable this year found that only one in five were going to buy the Apple Watch.

Correction: This story has been updated to reflect that the ACCENT survey showed that one in five consumers wanting to buy a wearable device in 2015 planned to opt for an Apple Watch.